Marketing Notes
The document covers briefly - What is a market? Characteristics of a market, major marketing concepts, Marketing Mix, 4Ps and 7 Ps of Marketing, Porter's Analysis, Retailing, Market Analysis, Segmentation, Targeting and Positioning, Cost Leadership a...See more
nd Differentiation, SWOT analysis, BCG Matrix, Marketing Research vs Market Research, Consumer Behaviour, Quantitative techniques, AIDAS Formula, Pricing Methods, Major distribution channels, New Product Development, 7 category management actions, E commerce with 5C Model.
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Marketing Topics (by MarkAdz).pdf
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