SWOT analysis is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

SWOT

by Abdul Ahad

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1 Attachment 4 years ago

The document covers briefly - What is a market? Characteristics of a market, major marketing concepts, Marketing Mix, 4Ps and 7 Ps of Marketing, Porter's Analysis, Retailing, Market Analysis, Segmentation, Targeting and Positioning, Cost Leadership and Differentiation, SWOT analysis, BCG Matrix, Marketing Research vs Market Research, Consumer Behaviour, Quantitative techniques, AIDAS Formula, Pricing Methods, Major distribution channels, New Product Development, 7 category management actions, E commerce with 5C Model.

Marketing +4 more

by Vaishali Chandani

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1 Attachment 4 years ago

This PDF includes the basic ideas of SWOT(strengths, weaknesses, opportunities and threats.)

SWOT

by Rashika Sinha

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1 Attachment 4 years ago