n from Marketing Club, it diversified to include more food options
and changed the design of its outlet to be more neat and trendy. The changes seemed to work
well for Uncle’s Kitchen as they saw a sharp rise in their sales – primarily from families and
youngsters.
Having seen sustained success and profits for 3 consecutive years, Uncle’s Kitchen is now
interested in opening their second branch in a new city altogether. They have already hired a
manager who would be relocating to this new location to handle the day-to-day business. They
have approached you to help them with this decision.

TASK

The task includes the following things:-
1. Suggest a New City which would be appropriate for the restaurant to diversify into
2. Give reasons why this city would be an ideal choice to expand their business further
3. Create a Marketing Strategy to successfully penetrate the market