Evolution of marketing
Evolution of Marketing Economic activity:Production and movement of goods from producer to consumer Use of branding marks –cattle Advertisement -1704 Information, Promotion not needed Production orientation Produce, shall get bought - Keep the plants loaded Little or no emphasis on customers Evolution of Marketing Contd. Sales orientation Sales volume focus Sell what the plants manufacture Advertising/promotional schemes Customer orientation Customer's need is central Product development process looked from customer perspective Appearance of consumer goods –branding/marketing Market orientation All activities aimed at customer CEO is the driver Relationship orientation Creation and maintenance of relationships with customers and suppliers Value-addition Augmentation of product with services Societal orientation Ethical issues Green issues
Abhishek Pramanick