Knowledge in Business Intelligence and Analytics
Consumer involvement
Consumer involvement Involvement is a person’s perceived relevance of the object based on their inherent needs, values and interests. Involvement reflects our level of motivation to process information. As our level of involvement with product increases, we devote more attention to ads related to the product, exert more cognitive effort to understand the ads, and focus more attention on product related information in the ads.
Suman Kumari
What is Motivation?
What is Motivation? Nature and theories of Motivation Marketing applications of Motivation
Jyotiranjan Raj
Perception in Consumer Behaviour
Perception is defined as: The process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. Perception is a process whereby sensory cues and relevant past experiences are organized to give us the most structured, meaningful picture possible under the circumstances. Perception is never just point-for-point representation of the stimulus field but includes objects, relationships, and points of special focus. Often, in fact, parts of stimulus field are ignored, distorted, exaggerated, or otherwise changed to make a more stable and meaningful whole. ¨
HR Analytics
HR Analytics- Tools and Techniques used
R Language Coding
R Language Coding Syntax, Libraries Used Using RStudio
Decsion and Analysis on Optimal Bid
Optimal Bidding- Definition, Process to be followed, Applications
Family and Reference Groups Influences
Family and Reference Groups Influences- How to apply these concepts in Selling Strategy?
Business Anaytics, Retail Analytics
Business Anaytics, Retail Analytics, Layout Design, Market Basket Analysis
Amit Mohan
Decsion Tree and Classification Analysis
DEcsion Tree and Classification Analysis- Exapmles
Recommender System
Recommender System- Definitions and examples
Word Cloud using R
Word Cloud using R Text Analysis Libraries Used
Sentiment Analysis using R
Sentiment Analysis using R Twitter Analysis