Knowledge in Business Intelligence and Analytics
cases of Human Resource Mangement
Assignments of human resources case solution
vishal joshi
Lead time reduction
lead time reduction IIP project
SOFT SKILLS CANT BE LEARNT OVERNIGHT !
Soft Skills cant be learnt overnight.. this is important to understand for all the aspiring managers out here ! Especially valid for students wanting to take HR in future. Learning soft skills is an on going process, so start today itself!
Bhawna Gulati
Laws of Subtraction
Laws of Subtraction
Vaibhav Gusain
Predictive Analytics
Predictive Analytics: Myth or Reality
Aditya Battalwar
Data analytics and learning slides
Data analytics and learning slides
Ketan Mittal
NETFLIX AND INDIA
NETFLIX AND INDIA The US streaming giant Netflix, a ubiquitous in US, a household entity made entry into Indian market in 2016 seeking to expand its user base into developing markets. The company claimed to acquire 100M subscribers from India. This was the time when smartphone market was booming in India and predatory pricing strategy of Jio had brought down internet data cost to abjectly low level. In 2016, 35 million Indians had smartphones, a gigantic number by any estimation and it seemed as if a giant door was opening itself for Netflix. This was the time when urbanization was rampant and more and more Indians were asking for break from lifeless, trite TV soap contents. Streaming services like Hotstar had already made its mark by providing a cocktail of contents which included movies, cricket. TV shows and other regional content. Although Hotstar had acquired a good market share, it provided content which were highly localized and also lacked essence of a true streaming service. India was waiting for something like Netflix- a service meant for streaming, only streaming. But alas! India proved to be a tough market for Netflix. Why Netflix didn’t fly as it had hoped when launched in 2016? SWOT analysis of Netflix in India Strength - Strong brand equity - High quality streaming content - Big pockets - Recent focus on creating original Indian contents Weakness - High subscription price - Small segmentation and targeting - Predominantly English content - Lack of original Indian content Opportunity - Huge smartphone user base - Cheap data price - Rapid urbanization and change in life style - Decline in the quality of Indian TV content Threats - Competition from Hotstar, Amazon and other streaming services - No entry barrier in the market, advent of new and cheap streaming services Netflix managed to bring in only 1% of the 23.78 million members it added worldwide in 2017. SWOT analysis provides us an insight which can be analysed to explain why Netflix is struggling in India. One of the glaring reasons is extremely premium pricing of Netflix in a country whose per capita income is 1/9 of the USA. On an average, Netflix charges 300% more from its consumers compared to industry average. That’s a lot of money Netflix is asking for half of the content it offers in US. This pricing strategy obviously excludes a large chunk of population who could have been its potential customers. Other than that Netflix doesn’t yet offer specialized content for Indian population like it does in other countries. India still is a majorly Hindi speaking nation and it’d be tough for Netflix to catapult its market share unless it pulls in these segments of society. Competition for services like Hotstar is also a big challenge which is winning over the market by providing news, sports and other contents. Netflix needs to up its game to thrive in India.
OnYourMark- Marketing Club, IIM Kashipur
DATA ANALYTICS PROJECT BIGMART
DATA ANALYTICS PROJECT BIGMART
Gautham Ananda Kumar
Just in Time
Learn about Just in Time
Prathamesh Pittule
Six sigma
Learn about Six Sigma
Revenue Management
Revenue management descibes how to manage a portfolio of investments.
AMRIT KHANNA
Introduction of Economics
A brief introduction to Economics. It will state the different types of economics.
Abhishek Soni