Knowledge in Business Intelligence and Analytics
Organisational Behaviour model
Introduction of Organisational Behaviour and its importance in the businesses in today`s environment.
Abhishek Soni
Strategic Management Journal
A journal describes strategic management techniques
Abhijeet Shrivastava
Artificial Intelligence
This will assist you in learning of the machine learning.
aditya sid
Case Study analysis
Case study solution in detail.
Akshay Umbare
Quantitative techniques of management
Managerial quantitative analysis
Anand Kumar
Business statistics
Brief introductory on statistics.
Aditya Vijay
Conducting Marketing Research
Marketing research
USHA shikhawat
charts in excel
Types of charts in excel, its uses etc
Ankit Srivastava Student, Jaipuria Lucknow
Sampling distribution Solutions
Here is the complete solutions (solved) to all the problems given in our book
Adwords
Google AdWords is one of the services advertisers use for online promotion of their content, brand, website, etc through certain defined keywords to achieve traffic or leads. It is a form of brief advertising copy with keywords that are displayed on Google web pages and partner websites (called publishers) after matching their content with the keywords. By matching relevant advertising content to the content on a publisher page, Adwords present an efficient way for an advertiser to increase traffic on their website without having to purchase advertising inventory on other sites. Advertisers usually pay for a click generated (cost per click), which is revenue to Adwords, which is shared with the publisher in a certain percentage. This helps not only the advertiser to pay for traffic which is real as Adwords employ a lot of methods to detect and minimise fraud clicks, but also helps publisher monetise its content which was previously less monetised or not monetised at all. Besides CPC (cost per click) advertising, Adwords offers CPM (cost per mile) advertising, site targeted advertising (exclusively for text, banner and rich media ads) and re-targeting. This type of online advertising can be targeted local, national and for international distribution. The text advertisements are generally short with 1 headline of 25 characters, 2 descriptive text lines of 35 characters each and the URL with 35 characters. The most useful feature of Google Adwords is that it enables advertisers to target the placement of their ads to any specific location, language and even IP address exclusions. The limitation to exclude IP address, or the ranges of addresses is 500. Advertisers get an option of a control panel wherein they can put keywords, domain names, topics, demographic preferences to target the sites of Google network for promotion. This is known as Site-Targeting. Another useful feature of Adwords is re-marketing wherein it allows advertisers to show the ads to the users who have already been to their site. This way the conversion rate gets high.
Udit Kumar
Digital Fingerprinting
Digital Fingerprinting Technology enables the content owner to exercise control on their copyrighted content by effectively identifying, tracking, monitoring and monetising it across distribution channels (web, broadcast, radio, streaming, etc.) by converting their content into a compact digital asset or impression by a known fingerprint algorithm. In a fingerprinting algorithm, a large data item (audio or video or any files) maps to a much shorter bit string, i.e. fingerprint of the file which uniquely identifies the original data for all practical purposes. Digital Fingerprints have contents’ characteristics and enough details to identify a content variant upon comparison. Fingerprinting algorithm is based on a variety of content properties (frame snippets, motion and music changes, the camera cuts, brightness level, object movements) which are used for creating a digital asset reference along with content metadata and storing it in the database repository. The system is smart enough to identify whenever any part of audio/video content coming from any distribution sources is compared even in cases of content modification (compression, aspect ratio changes, re-sampling, change in color, dimensions, format, bitrates, equalization) or content degradation (distortion due to conversion, loss in quality, blurring, cropping, addition of background noise etc.) Digital Fingerprinting Workflow: The process involves content owners register their content for fingerprinting and creating reference digital representation of the content which is used for future comparisons. The steps follows are: i) Extraction of unique characteristics- fingerprint of digital content and submission to rights, registry along with metadata of the file. ii) Identification of content - By comparing against fingerprints in the database to check for infringement. iii) Result - Based on comparison take appropriate action under agreed business rules (block, delete, authorize). Common Fingerprinting Algorithms: 1) Rabin's fingerprinting algorithm. 2) Cryptographic hash functions. Example: Audible Magic, one major digital fingerprinting company, works for huge content providers like NBC Universal, Sony Music and 20th Century Fox. This company claims that its CopySense technology can identify the source of a video clip within five seconds of playback and can identify an audio file within 10 seconds. The company also claims its software can recognize a piece of media which contains recorded off a movie theatre screen with a handheld camera. The identification is based on the perceptual characteristics of audio and video as described by the company. The system can see past transformative changes to audio and video files like transcoding among file formats, equalizing of audio, cropping of an image or even blurring of a picture for analysing it.
Choronological Resume Format
Its a resume for the people who wish to construct a chronological resume
SIDDHANT KUMAR