Knowledge in Market research

digital marketing

all about digital and web based marketing

Mathematics in Architecture

A PowerPoint presentation depicting how maths had been used during ancient times in Architecture.

Marketing and Management Notes (Part 1)

Part 1 of notes for Marketing and Management. these notes are for 1st year students of BBA and Bcom. very easy notes. study according to your syllabus only.

Project on Experiential Marketing

This pdf contains project on Experiential Marketing. This pdf can give a brief overview of Experiential Marketing and it also contains key case studies on oreo, starbucks etc.

Starbucks Visit Report

This pdf contains project on Starbucks visit report.

PPT on Emerging Trends in Marketing.

This pdf contains ppt on the Emerging Trends in Marketing. Emerging trends include green marketing, celebrity marketing, experiential marketing etc. This ppt can help you to understand the modern ways of marketing.

Marketing Environment and Competitive Analysis

This pdf contains notes/ppt on Marketing environment and competitive Analysis. Through this ppt one can understand the different marketing strategies and competitve environment that prevails in the market.

Marketing - Pricing and Strategies

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. Pricing is a fundamental aspect of financial modeling and is one of the four Ps of the marketing mix, the other three aspects being product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centers. However, the other Ps of marketing will contribute to decreasing price elasticity and so enable price increases to drive greater revenue and profits.

Marketing - Positioning

Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. Positioning is one of the most powerful marketing concepts. Originally, positioning focused on the product and with Ries and Trout grew to include building a product's reputation and ranking among competitor's products.

Marketing - 5 forces of Porter

Porter's Five Forces Framework is a tool for analyzing competition of a business. It draws from industrial organization economics to derive five forces that determine the competitive intensity and, therefore, the attractiveness of an industry in terms of its profitability.

Fashion Designing-Study of Apparel Marketing & Manufacturing Process Part-A

Study of Apparel Marketing & Manufacturing Process Part-A Here we learn about :- Marketing Channels and Marketing

Communication - Case Study

CASE STUDY ON COMMUNICATION Communication is the act of conveying meanings from one entity or group to another through the use of mutually understood signs, symbols, and semiotic rules. The main steps inherent to all communication are: The formation of communicative motivation or reason. Message composition. Message encoding. Message Decoding and Feedback.