Knowledge in Marketing
Management Science Part -5 (Functions of Marketing)
This is a word document of functions of marketing
Pedapaga Akash Babu
Management Science Part -5 (Functions of Marketing)
This is a word document of functions of marketing
Marketing strategies
In this unit, you will learn about the event marketing strategies, different aspects of festival and entertainment events marketing, considerations for marketing first-time events, stunts, street promotions, and Guerilla marketing.
Divya Bhatt
Marketing strategies pt.2
n this unit, you will learn about the event marketing strategies, different aspects of festival and entertainment events marketing, considerations for marketing first-time events, stunts, street promotions, and Guerilla marketing.
Marketing strategies pt.3
n this unit, you will learn about the event marketing strategies, different aspects of festival and entertainment events marketing, considerations for marketing first-time events, stunts, street promotions, and Guerilla marketing.
Ujjivan Small Finance Bank Ltd
Ujjivan Small Finance Bank (USFB) reported stellar set of numbers this quarter driven largely by healthy growth in loans & advances while asset quality remained stable. Net interest income (NII) jumped 52% YoY to INR 427cr on the back of 46% YoY growth in AUM and 82 basis points (bps) improvement in net interest margin (NIM) to 12.3%. USFB’s yield on advances increased by 144 bps YoY to 20.4% while cost of funds declined 40 bps to 8.1%, resulting in an 82bps expansion in NIM. Net revenue grew by 53% YoY to INR 502cr. Operating profit almost doubled (up 98% YoY) due to operational efficiency as cost to income ratio improved 652 bps YoY to 71.3%. Management expects cost to income ratio to be around 70% for FY20 and thereafter it is likely to reduce 500 bps every year for next 3 years. Provisions in Q3FY20 increased ~4x YoY to INR 31cr which includes INR 5 cr provision towards Assam exposure resulting in 66% YoY growth in profit before tax (PBT) to INR 114cr. PAT doubled YoY to INR 90cr due to lower tax outgo with an effective tax rate of 21% in Q3FY20 vs 32% in Q3FY19.
anvesh amilisetty
Motherson Sumi Systems Ltd
Motherson Sumi Systems Ltd (MSSL) topline witnessed decline of 5% yoy to INR 15661 cr in Q3FY20. Sharp slowdown in domestic automobile production and sluggish demand scenario major international markets impacted topline performance in Q3FY20. Further challenging time for SMP as new Alabama plants is still far away from achieving desired efficiency levels which continues to add stress on overall profitability. As new plant is expected to achieve optimal utilization levels in next three to six months coupled with sequential recovery in domestic demand scenario, topline to benefit and also lead profitability improvement from start of FY21. Hence we continue to maintain BUY rating with a target price INR 147
ASHOK LELAND
B usiness Overview Ashok Leyland (AL) is the second largest commercial vehicle manufacturer in India. The Hinduja Group holds 51% stake in the company through the holding company, Hinduja Automotive (UK). The company has 6 manufacturing plants across 4 locations in India — Ennore (Tamil Nadu), Hosur (Tamil Nadu), Alwar (Rajasthan), Bhandara (Maharashtra) and Pantnagar (Uttaranchal). It focuses on the M&HCV segment with significant presence in bus segment.
How to Create a Video Marketing Strategy
The video marketing space can seem intimidating at first. However, creating effective and engaging video content for a business has never been easier or more affordable. On top of that, consumer demand for good video content is on the rise, making this a great area for businesses looking to expand their marketing efforts.If you're interested in helping your business start a video marketing campaign, following these steps will help you get started.Step #1 - Decide on an audienceMost brands don't start their marketing efforts with video, so chances are, you already have a good idea of who your ideal customers are. Take a look at your existing target audience and try to figure out if you can target all of them with your video efforts or if you should start by targeting a subsection of that audience first.Different demographics react better to different types of video. There are also many video platforms out there that appeal to different demographics. Instead of targeting all of them at once, start with one platform at first. That will give you time to perfect your strategy before you expand to other venues.Step #2 - Study your chosen platformVideo needs to be tailored to the platform it is going to appear in. This is very important if you're trying to build an audience with video content, but it's also important when putting together paid video ads. Make sure you study the rules and the best practices of a given platform before you start investing in video production.Step #3 - Produce the videosMaking your video content look professional is tricky. See if any members of your team have video-making experiences. If not, consider hiring outside help or outsourcing some work to a corporate video production Denver company. Even if the only camera you have is a phone, it is still possible to get decent videos if you get a professional editor involved.
Telideo Productions
Marketing
Class 12 Business studies CBSE Functions of marketing
Anshika Goyal