Knowledge in Marketing
Marketing Notes
The document covers briefly - What is a market? Characteristics of a market, major marketing concepts, Marketing Mix, 4Ps and 7 Ps of Marketing, Porter's Analysis, Retailing, Market Analysis, Segmentation, Targeting and Positioning, Cost Leadership and Differentiation, SWOT analysis, BCG Matrix, Marketing Research vs Market Research, Consumer Behaviour, Quantitative techniques, AIDAS Formula, Pricing Methods, Major distribution channels, New Product Development, 7 category management actions, E commerce with 5C Model.
Vaishali Chandani
Marketing Report on Calorie counted meal provider
Business idea - Calorie counted meal provider. The pdf covers- Executive summary, Business idea, positioning statement, market analysis, competitor assessment, marketing strategy, marketing budget, implementation and control plan and Forecasts and pro formas.
Marketing Report on Smart Cooker
The Business idea is that of a smart cooker. The report covers- Executive Summary Market Analysis Competitor Assessment Marketing Strategy Promotional Strategy Implementation and Control
Marketing Report on Mosquito Repellent Wristband
The business idea is mosquito repellent wristband which comes with a charging socket. The report covers- Executive Summary, Problem Statement, The product description, Market analysis, Competitive Analysis, Marketing Strategy, Marketing Budget, Organisational Chart and Forecasts and Income Statements
Marketing Report on Home-cooked food aggregator
The business idea is that of a home-cooked food aggregator service app. The report covers the executive summary, market analysis, marketing strategy, competitor analysis, Promotional Strategy and implementation plan.
Marketing Report on a fruit malt drink powder
The business idea is that of a fruit malt drink powder. The report covers the executive summary, the product description, market analysis, competitor analysis, marketing strategy and budget, implementation and control plan and forecasts and pro formas.
Agricultural Marketing
A well versed book on agricultural marketing: its meaning, concept and importance in indian economy.
Yimpangakum Imsong
Marketing
Introduction:In today's world of marketing, everywhere you go you are being marketed to in one form or another. Marketing is with you each second of your walking life. From morning to night you are exposed to thousands of marketing messages everyday. Marketing is something that affects you even though you may not necessarily be conscious of it.Definition:According to AMA(2004) (American Marketing Association) - "Marketing is an organisational function and set of processes for creating, communicating and delivering value to customers and for managing relationships in a way that benefits both the organisation and the stakeholder."Marketing:Marketing is an ancient art & is everywhere. Formally or informally, people & organizations engage in a vast numbers of activities that could be called marketing. Good marketing has become an increasingly vital ingredient for business success. It is embedded in everything we do- from the clothes we wear, to the web sites we click on, to the ads we see. Marketing deals with identifying & meeting human & social needs or it can be defined as “meeting needs profitably”.The American Marketing Association has defined marketing as “an organizational function & a set of processes for creating, communicating & delivering value to the customers & for managing customer’s relations in ways that benefit the organization & the stake holders.”Peter Drucker says it this way that,” the aim of marketing is to know & understand the customer so well that the product or service fits him & sells itself. All that should be needed is to make the product or the service available.”
shikha thakur
International marketing
International marketing theory
Services Marketing Park Hotel
Services Marketing by Park Hotel
NIKITA AGRAWAL
STP of Bagpack industry in India
STP of Bagpack industry in India
Digital Marketing
some of the most important things to note digital marketing is a way to make do understand the Algorithm of an Specific Social Media Platforms
Syed Sadique Hussain