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Thick seam Mining (Part-6)
Thick seam Mining (Part-5)
Neeraj Kumar
Insertion Sort Program.
A C++ PROGRAM THAT IMPLEMENTS INSERTION SORT ALGORITHM TO ARRANGE A LIST OF INTEGERS IN ASCENDING ORDER.
Simran Fathima
NETFLIX AND INDIA
NETFLIX AND INDIA The US streaming giant Netflix, a ubiquitous in US, a household entity made entry into Indian market in 2016 seeking to expand its user base into developing markets. The company claimed to acquire 100M subscribers from India. This was the time when smartphone market was booming in India and predatory pricing strategy of Jio had brought down internet data cost to abjectly low level. In 2016, 35 million Indians had smartphones, a gigantic number by any estimation and it seemed as if a giant door was opening itself for Netflix. This was the time when urbanization was rampant and more and more Indians were asking for break from lifeless, trite TV soap contents. Streaming services like Hotstar had already made its mark by providing a cocktail of contents which included movies, cricket. TV shows and other regional content. Although Hotstar had acquired a good market share, it provided content which were highly localized and also lacked essence of a true streaming service. India was waiting for something like Netflix- a service meant for streaming, only streaming. But alas! India proved to be a tough market for Netflix. Why Netflix didn’t fly as it had hoped when launched in 2016? SWOT analysis of Netflix in India Strength - Strong brand equity - High quality streaming content - Big pockets - Recent focus on creating original Indian contents Weakness - High subscription price - Small segmentation and targeting - Predominantly English content - Lack of original Indian content Opportunity - Huge smartphone user base - Cheap data price - Rapid urbanization and change in life style - Decline in the quality of Indian TV content Threats - Competition from Hotstar, Amazon and other streaming services - No entry barrier in the market, advent of new and cheap streaming services Netflix managed to bring in only 1% of the 23.78 million members it added worldwide in 2017. SWOT analysis provides us an insight which can be analysed to explain why Netflix is struggling in India. One of the glaring reasons is extremely premium pricing of Netflix in a country whose per capita income is 1/9 of the USA. On an average, Netflix charges 300% more from its consumers compared to industry average. That’s a lot of money Netflix is asking for half of the content it offers in US. This pricing strategy obviously excludes a large chunk of population who could have been its potential customers. Other than that Netflix doesn’t yet offer specialized content for Indian population like it does in other countries. India still is a majorly Hindi speaking nation and it’d be tough for Netflix to catapult its market share unless it pulls in these segments of society. Competition for services like Hotstar is also a big challenge which is winning over the market by providing news, sports and other contents. Netflix needs to up its game to thrive in India.
OnYourMark- Marketing Club, IIM Kashipur
Artificial Intelligence - QNA
Question and answer after Artificial Intelligence course completion
Aruna Sasmal
AUTOMOBILE ENGG EASY SOLUTIONS
AUTOMOBILE ENGG EASY SOLUTIONS
leon george
Fourier series
This document consists of question of fourier series of RTU end term examination .This will help students to understand the type of question
Ashutosh shukla
KNUTH MORRIS PRATT ALGORITHM
This PDF has notes of BINOMIAL COEFFICIENT in DAA with brief explanation and example, which will be helpful in semester and gate exam.
MINTU KUMAR SINGH
INTERVIEW QUESTIONS FOR FINANCE STUDENTS
These are some important and most frequesntly asked, basic set of questions for every finance student's interview.
Neha chaurasia
Rules for overloading operators
Knowledge about overloading operators
Dipesh Bhatiya
Excel model - performance tracker
Excel model - performance tracker
Viraat Gupta
SS: u2 part 4
lti sys
Ananya Deoghare
fcmg report 2017-18
Interpreting fmcg industry and following implication for marketing students and researcher
farida ahmad
STP 2- SELECT SEGMENTATION DIMENSION AND FORM GROUP
STUDY THE FORM OF HOW THE MARKETER CARRY OUT THE STP EXERCISE TO SEGMENT AND TARGET THEIR AUDIENCE
ashima saxena
ENGINEERING CHEMISTRY -A12-EC-Set-2 (1)
This is a question paper of undergraduate college semester paper of chemistry subject related to the standard of the questions.
Noble Chovdarriy
PY 2015 INTERMEDIATE MACROECONOMICS
THIS PDF FILE CONTAINS THE PREVIOUS YEAR PAPER OF 2015 INTERMEDIATE MACROECONOMICS SUBJECT FOR ECONOMICS STUDENTS.
Vaibhav Singh Bhandari
Fluid mechanics and machines unit 2 important questions
This document contains all the important questions for last minute exam preparations from UNIT-2 of the paper fluid mechanics and machinery. All the topics are in question answer pattern and are based on exam point of view.
Ashwin Kumar