Knowledges in Journalism

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DR B R AMBEDKAR CLASH POINTS FROM MY POINT OF VIEW

The documents attached below is journalism as a course and subject is content writting. etc. #lady shri ram college of woemen

Impact of Trump's Announcement

Israel Rage continues after Trump’s announcement December 9, 2017 marks the 30th anniversary of the first ‘Intifada’ declared against Israel. Rage has again simmered on this day with the leader of Hamas, Ismail Haniyeh declaring the third uprising against Israel. This is the result of declaration by US president which recognized Jerusalem as the capital of Israel. This declaration didn’t go well with Palestinian militant group and they consider it a declaration of war on Palestinians. At least three rockets have been launched till now from the Gaza toward the Israel town. In retaliation by Israel army two people were reported dead belonging to Hamas militant group and as many as 200 wounded and admitted in Gaza’s Shifa Hospital. Tension also rose in city of Bethlehem where protesters threw stones on Israeli troops. Demonstrations were also reported in East Jerusalem where Israeli troops used tear gas. Israel has also started targeting sites in Gaza following rocket strikes from militants. So this announcement by Mr. Donald Trump has created situation of new civil uprising in Israel and has given gift to radicalism. The Jerusalem has been one of the main obstacles for peace between Palestine and Israel after Israel occupied it in 1967. Since then Palestine has been claiming East Jerusalem whereas Israel recognizes it as its capital.

IIM TRICHY - LIVING AN EXCLUSIVE EXPERIENCE!

Among the complete gamut of new IIMs, baby IIMs and close-to-home older IIMs, I would like to share my opinion as to why IIM Trichy is unique. Situated in the fourth largest city of the formidable South Indian state of Tamil Nadu, Indian Institute of Management, Tiruchirappalli is creating waves in the business world and re-defining the way knowledge is imparted and shared. Let me take you through some of the palpable aspects of what gives IIM Trichy the stature of uniqueness. Firstly, this abode of learning that found its roots in 2011 is now touted to be the home of around 400 students who are reaping the benefits of the State-of-the-Art campus. It is a manifestation of the institute’s belief in providing the best in-house facilities to the aspiring managers – both infrastructural as well as academic. To enhance overall development, students have access to the central repository of knowledge, the Learning Resource Centre, well-equipped, comfortable and fully air-conditioned single occupancy rooms and the Sports Complex – where all the calories are burnt and where the spirit of sportsmanship thrives. To top it all, apart from the excellent faculty who are more than supportive at all times, IIM Trichy has partnered with Your Dost, an organization dedicated to help students deal with their stress and anxiety problems, thus endeavoring to ensure that the students here are in good mental health and high spirits. Inside the Academic Block of the beautiful IIM Trichy campus (Photo Credits : Manju Meena) IIM Trichy firmly believes in harnessing the immense potential of the ideas and solutions that the Genext hold. Adequate support and guidance in matters of academics is delivered by the 35 well qualified, full-time faculty who are rich with knowledge from extensive research and hold a minimum of PhD/Fellow qualification from either an IIM or IIT. To keep these young minds invested and engaged in the latest happenings, IIM Trichy conducts Guest Lecture series regularly as part of its academic curriculum. Industry experts with deep domain knowledge and diverse experience deliver these insightful lectures. Some of the big names that feature here are Shri. Shailesh Pathak – CEO, L&T Infrastructure Development Projects Limited; Mr. Ramesh Mangaleswaran, Director, McKinsey & Company and Mr. Milan Kumar, Founder Director, Volkswagen ITS. Another significant initiative that sets apart this institute from the rest of its peers is the Distinguished Speaker Series. This magnificent undertaking has exposed the students of IIM Trichy to the innumerable experiences and the epoch-making strategies and decisions that led our country to stride down the path of development. Eminent personalities who graced this discussion series are Lieutenant General PR Kumar, PVSM, AVSM, VSM; Padma Bhushan Dr. A. Sivathanu Pillai, Founder CEO & MD, BrahMos Aerospace Private Limited and Mr. R.S. Sharma, Chairman, TRAI. Padma Bhushan Dr. A. Sivathanu Pillai delivering his experiences about the BrahMos missile project We walk the talk and rightly so. IIM Trichy is committed to fulfilling its objective of giving back to the society. Hence, the Make A Difference projects feature in the core curriculum of IIM Trichy’s Post Graduate Programme offerings. Students work in groups to identify crises and formulate solutions that will alleviate the problems faced by various segments of the community. To reinforce the value of social responsibility, IIM Trichy is also all set to transform the city and significant attractions into a hub of innovation and medical tourism by drafting the Tiruchirappalli District Development Plan. Multiple-time winner of the CFA research Challenge at National level, Runner up in Purdue University’s Supply Chain Management Global Case Study Competition held at Indianapolis, USA, IIM Trichy has many more accolades to its name to boast of its mettle. Disclaimer - Copyrights to this article are solely reserved with the author, Ms. Himabindu Mudadla. Despite the article being strongly based on facts, the views expressed herein are of the author and neither the institution or any member of the institution has a role in it.

Pradhan Mantri Sahaj Bijli Har Ghar Yojana Policy

Pradhan Mantri Sahaj Bijli Har Ghar Yojana Policy Prime Minister recently launched the Saubhagya scheme, also known as the Pradhan Mantri Sahaj Bijli Har Ghar Yojana. What does it aim to achieve and can it really attempt all it promises? Introduction Electricity availability is essential for the development of our country. It will have positive impact on the lives of people. It helps in boosting the education and healthcare facilities of the region which results in overall human development. According to ‘World Bank’ data in 2014 only 80% of India’s population had access to electricity compared to world average of 85%. Hence, the current government has been focussing a lot on increasing the access to electricity. Prime Minister Narendra Modi had also earlier launched two important schemes to boost the electricity connectivity namely UDAY & Deen Dayal Upadhyaya Gram Jyoti Yojana (DDUGJY). Need for Saubhagya scheme Deen Dayal Upadhyaya Gram Jyoti Yojana (DDUGJY) was launched in July 2015 to electrify the villages which didn’t have the connectivity. The government was able to electrify 14,701 villages but 2,760 were still left. Even if we consider that so many villages were electrified but still there was a lot of gap. According to the definition used: ‘A village was considered to be electrified even if 10% of household of that village had electricity connection’. Another gap was the irregular supply of electricity in the connected households. So, if out of 14000 villages electrified under this scheme, 90% of households don’t have connection and among those connected don’t have provision of minimum supply can still these villages be considered electrified? Features and Aim of Pradhan Mantri Sahaj Bijli Har Ghar Yojana It has been launched by Prime Minister on 25th September, 2017. It is different from DDUGJY in the sense that it provides access to all by last-mile connectivity. So, it brings the transition from connection villages to connecting households. The outlay for the scheme proposed is Rs. 16,320 crore out of which 14,025 crore is for rural households. The target set by the government to complete the electrification process is 31st December, 2018. Government will provide free connections to families under BPL (Below Poverty Line) category. These BPL families will be identified through Socio Economic and Caste Census (SECC) 2011 data. The whole process will be done using latest technology like using mobile app for household survey. The households which are not covered under BPL status will also be given the facility of paying the fees of Rs.500 in 10 instalments. In addition to ensuring electricity connectivity to every household the scheme aims to upgrade environment because the use of Kerosene lamps for lightning purpose will reduce. Other outcomes it expects to achieve are better connectivity, improved health and education standards and more jobs. Hence, it will help in improving overall quality of life of people. Challenges in implementation There are two major challenges to implementation: 1. Connection Bills: Though the scheme has the provision of free connections for BPL households but it doesn’t take into account the payment of monthly electricity charges. It is unrealistic to expect that BPL households will be able to pay the monthly bills s per high tariff of DISCOMs. 2. Regular supply of electricity: According to an estimate if we assume that all remaining households are connected then it will require additional 28000MW which is 7% of country’s total capacity. Meeting this high power requirement will be a challenging task as already there is a shortage of power especially in rural areas. Conclusion In last three years many schemes have been launched that are based on Government’s agenda of development, Saubhagya is one such scheme. It has a very ambitious aim of connecting every household to electricity grid network of India. But it remains to be seen whether the demand of the additional capacity will be met. If this scheme is successful then it will definitely provide a huge boost to Indian economy and overall growth.

JOURNALISM AS A PROFESSION-COMPLETE GUIDE

This is a complete guide for making you understand how journalism can be taken up as a career , and what it demands from you . It is anevolving career with challenges and excitement, as well as creativy and a presence of mind.

Communication and Journalism

At the outset when the media of mass communications are pervasive and ubiquitous, Journal of Mass Communication & Journalism owes the major responsibility to explore what these developments mean to the audience and the way audience is influencing the media of mass communications. This academic journal would accept manuscripts in various broad and specific areas of research in this field, including the Newspapers, Radio, TV, Community Media, New Media, Mobile and Social Media of communication, on the way they influence various sections of our society. The manuscripts can explore various brad aspects like the history and development, innovations, trends, and the influence of the media on a cross section of population. The journal would appreciate studies from the audience perspective, including gender, ethnicity, age, sexual orientation and ideological orientation. The journal welcomes theoretical and empirical research studies in the form of Research articles, review articles, commentaries, short communication, case reports, and editorials. Journal of Mass Communication & Journalism is an Open Access journal that provides free access to its well researched articles to its users. The journal thoroughly peer reviews the submitted manuscripts. The Journal is using Editorial Manager System for quality in Peer review process. Editorial Manager is an online manuscript submission, review and tracking systems. Review processing is performed by the editorial board members of the Journal of Mass Communication & Journalism or outside experts; at least two independent reviewer’s approval followed by the editor is required for the acceptance of any citable manuscript. Authors may submit manuscripts and track their progress through the system, hopefully to publication. Reviewers can download manuscripts and submit their opinions to the editor. Editors can manage the whole submission/review/revise/publish process. Advertising Journalism Advertising has become the most effective ways for the companies to transmit the product information’s to the target consumers. The words, graphics and images are used to display the products in such a way with the intention to attract the consumers and make them to think and purchase the product among the other available other companies products. Related Journals of Advertising Journalisam Mass Communication & Journalism, Journalism & Mass Communication Quarterly, Communication Research, European Journal of Communication, Journal of Health Communication,Political Communication Social Science & Medicine. Broadcasting Broadcasting is highly appropriate to disseminate safety messages in VANETs, be-cause all nearby vehicles are considered destination nodes, and less time will be spent for medium access process. Related Journals of Broadcasting Global Media Journal, Media Communication Ecquid Novi-african Journalism Studies,International Review for The Sociology of Sport, Communication Education,Asian Journal of Communication Health Education Journal,Journal of Broadcasting & Electronic Media. Health Communication The health communication and social marketing practices at CDC draw on the work of scholars and practitioners in a wide range of sciences and disciplines. This has been honed into a strategic communication science process that helps us confront imposing public health challenges. Related Journals of Health Communication Mass Communication & Journalism, Telecommunications System & Management,Health,Journalism Studies,Language &Communication,International Review of Education,Eos, Transactions American Geophysical Union Information, Communication & Society,Review of General PsychologyAdult Education Quarterly. Internet The Internet is an alternative media that can be used to perform investor relations activities more efficiently. In this case, Internet is linking the quality of information that can be given to investors with a more economical cost in providing such information. Related Journals of Internet The Journal of Internet Banking and Commerce, Education, Critical Sociology,Human Communication Research,International Journal of Press-politics, Communication Quarterly,Journalism, Global Media and Communication, Journal of Personality and Social Psychology. Journalism of social Journalism is gathering, processing, and dissemination of news and information related to the news to an audience. The word applies to both the method of inquiring for news and the literary style which is used to disseminate it. Related Journals of Journalism social  Arts and Social Sciences Journal, Socialomics, Research & Reviews: Journal of Social Sciences, Journal of Black Studies, Journal of Social Issues,Mass Communication and Society,Social Science Computer Review,Sociological Spectrum, Women & Health,Educational Technology Research and Development. Marketing Communication Marketing communications are messages and related media used to communicate with a market. Marketing communications is the "promotion" part of the "marketing mix" or the "four Ps": price, place, promotion, and product. It can also refer to the strategy used by a company or individual to reach their target market through various types of communication. Related Journals of Marketing Communication Mass Communication & Journalism, Mass Communication and Society,Social Science Computer Review,Sociological Spectrum, Women & Health,Educational Technology Research and Development,International Journal of Injury Control and Safety Promotion,International Journal of Environmental Studies,Perspectives on European Politics and Society. Mass Communication Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. Related Journals of Mass Communication Mass Communication & Journalism, Journal of Community Health,Journalism Studies,Language &Communication,International Review of Education,Eos, Transactions American Geophysical Union Information, Communication & Society,Review of General PsychologyAdult Education Quarterly. News Media The news media are those elements of the mass media that focus on delivering news to the general public or a target public. These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc.) Related Journals of News Media Global Media Journal, European Journal of Cultural Studies,International Sociology,Journal of Modern African Studies, Journal of Black Studies, Journal of Social Issues,Mass Communication and Society. Political Communication Political Sciences & Public Affairs, Modern political campaigns are increasingly sophisticated operations, and little is left to chance. Even minor decisions are made after careful study by experienced campaign professionals. Related Journals of Political Communication Journal of Political Sciences & Public Affairs,International Journal of Injury Control and Safety Promotion,International Journal of Environmental Studies,Perspectives on European Politics andSociety. Social Inequality Typically, adults who face greater financial constraint have more untreated oral disease and more missing teeth compared to more advantaged adults, while evidence for social inequality in adult oral health is established. Related Journals of Social Inequality Research & Reviews: Journal of Social Sciences, Communication Theory,European Journal of Cultural Studies,International Sociology,Journal of Modern African Studies, Journal of Black Studies, Journal of Social Issues,Mass Communication and Society,Social Science Computer Review,Sociological Spectrum, Women & Health,Educational Technology Research and Development. Social Media Communication Social media generally refers to a kind of technology and Web site that provides a platform for accessing information, sharing ideas and promoting communication. Related Journals of Social Media Communication Mass Communication & Journalism,Media Communication Ecquid Novi-african Journalism Studies,International Review for The Sociology of Sport, Communication Education,Asian Journal of Communication Health Education Journal,Journal of Broadcasting & Electronic Media,BMC Public. Social Networking A social networking service is a platform to build social networks or social relations among people who, for example, share interests, activities, backgrounds or real-life connections. Related Journals of Social Networking Mass Communication & Journalism, journalism journal, mass communication and journalism, Journalism & Mass Communication Quarterly, Communication Research, European Journal of Communication, Journal of Health Communication,Political Communication Social Science & Medicine,International Communication Gazette, Annals of The American Academy of Political and Social Science. Telecommunication Telecommunication Company worldwide suffers from customers who use the provided services without paying. The estimated losses amount to several billions of dollars in uncollectible debt per day. Related Journals of Telecommunication Telecommunications System & Management, Research,International Journal of Press-politics, Communication Quarterly,Journalism, Global Media and Communication, Journal of Personality and Social Psychology, Communication Theory,European Journal of Cultural Studies,International Sociology,Journal of Modern African Studies. Community Journalism Community journalism encourages journalists and news managers to find ways to capture citizen priorities, concerns and perspectives on different issues of importance to many different communities. Related Journals of Community Journalism Mass Communication & Journalism, Mass Communication and Society,Social Science Computer Review,Sociological Spectrum, Women & Health,Educational Technology Research and Development,International Journal of Injury Control and Safety Promotion,International Journal of Environmental Studies Digital Advertising Digital advertising, also called Internet advertising is when businesses leverage Internet technologies to deliver promotional advertisements to consumers. Digital advertising includes promotional advertisements and messages delivered through email, social media websites, online advertising on search engines, banner ads on mobile or Web sites and affiliates programs. Related Journals of Digital Advertising Mass Communication & Journalism,Communication & Society,Review of General PsychologyAdult Education Quarterly,Health Promotion International,International Journal of Public Opinion Research, Communication Studies,Health Education, Critical Sociology Photo Journalism Photojournalism is a particular form of journalism (the collecting, editing, and presenting of news material for publication or broadcast) that employs images in order to tell a news story. It is now usually understood to refer only to still images, but in some cases the term also refers to video used in broadcast journalism. Related Journals of Photo Journalism Mass Communication & Journalism, Journalism, Newspapers, Media ethics, Community Journalism, mass communication articles, journalism journal, mass communication and journalism, Journalism & Mass Communication Quarterly, Communication Research, European Journal of Communication, Journal of Health Communication,Political Communication Social Science & Medicine,International Communication Gazette. Information Information and Communication technology has created inhuman life great Changes. So that all aspects of human life virtually encompass and even employment is not immune to these developments. Related Journals of Information Mass Communication & Journalism, Mass Communication, Journalism, Newspapers, Media ethics, Community Journalism, mass communication articles, journalism journal, mass communication and journalism, Journalism & Mass Communication Quarterly. OMICS International organizes 1000+ conferences every year across USA, Europe & Asia with support from 1000 more scientific societies and publishes 700+ open access journals , 10 million readers which contains over 50000 eminent personalities, reputed scientists as editorial board members.

Media and Entertainment Overview

Media and Entertainment Overview

Humean empiricism

The epistemological version of what I am calling the reproach of abstraction derives mainly from Humean empiricism, with its psychological conception of abstract ideas as the product of 'customary conjunctions' of particular ideas, based on resemblances, annexed to 'general names'. This is essentially a psychologistic updating of medieval nominalism. The practical-political version of the reproach is perhaps most commonly associated with the Lukácsian trajectory of Western Marxism, although it is also found in various sociologies of modernity, such as Simmel's, and it appears in a more literary-philosophical form in the complexly entwined traditions of French Heideggerianism and French Nietzscheanism. It is epitomized in its Marxist variant by Moishe Postone's concept of 'abstract domination', set out in Time, Labour, and Social Domination .  Abstract domination is 'the domination of people by abstract, quasi-independent structures of social relations, mediated by commodity determined labour - the impersonal, nonconscious, nonmotivational, mediate form of necessity characteristic of capitalism.' Abstract domination, in others words, is domination by abstractions. These two critical tendencies - epistemological and practical-political- often converge within Marxism, as in Derek Sayers's The Violence of Abstraction . But their combination is by no means restricted to the Marxist tradition. Indeed, there is a paradoxical position, more or less explicit in a great deal of contemporary theory ; it is shared, for example, by deconstruction and Adorno's version of critical theory, which holds that, not merely despite but precisely because of the necessity of abstraction to thought ,(the character of the necessity, that is), there is something both cognitively and politically inadequate about knowledge itself: not only existing knowledge, but all possible knowledges. For Feyerabend, for example, the history of Western thought could be told as 'A Tale of Abstraction versus the Richness of Being'. Increasingly, it seems, from a variety of different standpoints, abstraction - understood here as conceptual abstraction - is accompanied by both a certain melancholy (loss of the real object) and a certain shame (complicity in the domination of the concept and hence repression of other, more vibrant, more creative aspects of existence). This can be seen, I think, in the growing reverence and enthusiasm for 'singularities' of various sorts: reverence in the spirit of the construal of alterity in the Levinas-Nancy tradition, that religious 'dream of a purely heterological thought' otherwise called 'pure empiricism'; enthusiasm on the model of 'i'ek's embrace of Badiou's 'act as event'. It is also visible in the turn within literary studies away from 'theory', strictly construed, towards a historicist particularism, on the one hand, and a revival of interest in 'aesthetics' (in its nineteenth-century disciplinary sense - quite different from Kant's philosophical sense of aesthetic as critique), on the other. This movement has a correlate in studies in the visual arts, in which the Anglo-American reception of Deleuze has become entangled. Indeed, in this context, certain theoretical terminologies have themselves become primarily aesthetic means.

Re-imagining Indias M & E Sector

Re-imagining Indias M & E Sector

DHAROHAR – GLORY OF THE NORTHEAST

DHAROHAR – GLORY OF THE NORTHEAST OBJECTIVE OF THE PROJECT : TO STUDY THE ROLE OF WOMEN IN FAMILY, ECONOMY AND SOCIETY OF ASSAM

What is real patriotism?

The patriotism that existed pre-independence was one fuelled by a desire to rid India of the British Raj. What composes today's patriotism, with insignia like the National Flag and the National Anthem? Can streams of plastic imitation flags which are soon strewn across the school playground or discarded in dustbins be symbols of India? Questions led to more questions and discussions. Did India, with its geographical boundaries, have a good beginning on August 15, 1947? Common ethnicity and language do not seem to be unifying factors, while war seems a solution. For example, a few participants were quite aggressive about a "headless India" and felt that war was a way to resolve issues. If what can be translated as "It is beautiful and fitting to die for my country" - Ceasar's soldiers marching cry - be considered patriotic, the concept of "dying for my country" is equally so. Living for it? Too commonplace. Someone said, "We all live only for ourselves". "Is Gururaj Deshpande any less of a patriot than Abdul Kalam?" asked a participant. From this emerged facets of the new patriotism observed with common human selfishness. "If there are better opportunities elsewhere, it would be foolish to not get going," said a student. So is patriotism about a full stomach, or the willingness to be satisfied with less than that? To try and find the real meaning, the synecdoche associated with patriotism should be given up. Its indicators need to be re- examined. Does refusing to use an MNC product or cheering only when India wins a cricket match make a patriot of you? It emerged that sometimes viewing our nation as a unit, is like chasing a mirage. Just a relook at history and the sequence of events that have led to the formation of India as it is today is not going to make the country tomorrow. Accepting in blind faith whatever is dealt out in the name of patriotism is unthinking. As a participant pointed out, "Patriotism is now used to keep us together when we need something..." and many a time is used as a con trick to get things done. The industry of war among others, thrives mostly on this sentiment of patriotism, making human life expendable. The Nazi saying: "My country, right or wrong" may seem patriotic, but history, knows the number of lives lost. The discussion sought to reveal alternative views to the patriotism of today and did dispel all that it cannot amount to. The "pulp patriotism" of today is fed by negative nationalism and sentimental notions often viewed as consolidating factors. Patriotism is now preached as a panacea for unresolved problems of the country. But in this era do we need a solution that at times seems to override the notion of humanity? What was agreed by the participants - spiritual gurus and bellicose ones alike - was that it is more important to be able to say "I am human" than "I am an Indian". The politics of vendetta may seem opposed to this version of patriotism to the world than to the country. "Vasuthaiva Kutumbakam" (the world is my family) ancient words of wisdom, relevant to recent times. The students from BalaVidya Mandir, PSBB and Sivaswamy Kalalaya had more to add, as did moderator Menon. But the discussion came to a close with the feeling that it is best to be a part of a good world cause, comfortable with the people we are. With hopes of Tagore's Chinmaya (an idea of the mind) view of India coming to fruition, "Into that land of freedom, my father, let my country awake."

Magazine Journalism

Magazine Journalism The magazine journalism also termed as periodical press in the field of mass communication which is survived by alterations to cater to specific needs just as in the case of radio broadcast. Before the popularity of television started to rise, radio broadcast and the print industry specifically the magazine industry in India were blooming with high hopes. There were more magazines in English and even more in the regional languages on the newsstands, bookstalls and stores than ever before. There is place for all kinds of magazines like general interest magazines, speciality magazines, news magazines, house magazines etc. In fact magazine journalism in India has been in a way a trend setter where young editors got a chance to break new grounds and illustrate their innovative and improvisation skills posing challenges to their own creative ability and talent in the face of stiff competition. Magazine journalism is vitally different from newspaper journalism in many important aspects. Magazines lend perspective to contemporary events, they serve as interpreters and analysts of trends and events. Comparatively free from the deadline rush of the daily press, they are in a position to add a bit of background, researched effort and back reference to the contemporary events. With a more durable cover and stitched pages, magazines are not ephemeral things, to be flipped over and cast aside. Magazine perform a middle distance role between newspapers and books while newspapers report events as they occur and books record them with historical perspective, magazines add a new dimension that of investigation, data and analysis. Another basic difference between the magazine and newspaper is; while newspapers do not aim at a single special group, and must have something of everything for almost everybody, magazines are generally designed for specific target groups. Magazines provide immense diversity almost in every aspect i.e. cover, design, layout, contents and perspective, variety of subjects etc. The modern magazines are essentially a product of printing technology advancement fostered in America in the late ninetieth century. Though magazines in the twentieth century were heavily dependent on advertising as the main source of income, the industry had to face stiff competition from television and films and thus the era of television uprising also become the graveyard for many once popular and flourishing magazines. Indian newsmagazines flourished in the aftermath of emergency. Magazines like India today, Sunday, Week, Frontline and Outlook were successful in catching the attention and imagination of the reading public. The newsmagazines in India cover a wide range of subjects from politics, which dominates the pages, to sports, films, social themes, human interest stories to AIDS, women’s rights and human rights.  In the 21st century magazine journalism has developed more specific and  diversified traits and the cadre of journalism is sub divided into many more  categories. Specific magazine publications have strived in specific beats like film  magazines such as filmfare,stardust and femina which are called mags in general  language,sports specific magazines  such as sportsstar, automotive industry  specific magazines like overdrive, business specific magazines like business today; in the current scenario the beats have grown and become more specified and diverse than ever before and the market and readership for every beat is blooming both in India and internationally.