Knowledges in Journalism

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The documents attached below is journalism as a course and subject is content writting. etc. #lady shri ram college of woemen

Magazine Journalism

Magazine Journalism The magazine journalism also termed as periodical press in the field of mass communication which is survived by alterations to cater to specific needs just as in the case of radio broadcast. Before the popularity of television started to rise, radio broadcast and the print industry specifically the magazine industry in India were blooming with high hopes. There were more magazines in English and even more in the regional languages on the newsstands, bookstalls and stores than ever before. There is place for all kinds of magazines like general interest magazines, speciality magazines, news magazines, house magazines etc. In fact magazine journalism in India has been in a way a trend setter where young editors got a chance to break new grounds and illustrate their innovative and improvisation skills posing challenges to their own creative ability and talent in the face of stiff competition. Magazine journalism is vitally different from newspaper journalism in many important aspects. Magazines lend perspective to contemporary events, they serve as interpreters and analysts of trends and events. Comparatively free from the deadline rush of the daily press, they are in a position to add a bit of background, researched effort and back reference to the contemporary events. With a more durable cover and stitched pages, magazines are not ephemeral things, to be flipped over and cast aside. Magazine perform a middle distance role between newspapers and books while newspapers report events as they occur and books record them with historical perspective, magazines add a new dimension that of investigation, data and analysis. Another basic difference between the magazine and newspaper is; while newspapers do not aim at a single special group, and must have something of everything for almost everybody, magazines are generally designed for specific target groups. Magazines provide immense diversity almost in every aspect i.e. cover, design, layout, contents and perspective, variety of subjects etc. The modern magazines are essentially a product of printing technology advancement fostered in America in the late ninetieth century. Though magazines in the twentieth century were heavily dependent on advertising as the main source of income, the industry had to face stiff competition from television and films and thus the era of television uprising also become the graveyard for many once popular and flourishing magazines. Indian newsmagazines flourished in the aftermath of emergency. Magazines like India today, Sunday, Week, Frontline and Outlook were successful in catching the attention and imagination of the reading public. The newsmagazines in India cover a wide range of subjects from politics, which dominates the pages, to sports, films, social themes, human interest stories to AIDS, women’s rights and human rights.  In the 21st century magazine journalism has developed more specific and  diversified traits and the cadre of journalism is sub divided into many more  categories. Specific magazine publications have strived in specific beats like film  magazines such as filmfare,stardust and femina which are called mags in general  language,sports specific magazines  such as sportsstar, automotive industry  specific magazines like overdrive, business specific magazines like business today; in the current scenario the beats have grown and become more specified and diverse than ever before and the market and readership for every beat is blooming both in India and internationally.

Re-imagining Indias M & E Sector

Re-imagining Indias M & E Sector


This is a complete guide for making you understand how journalism can be taken up as a career , and what it demands from you . It is anevolving career with challenges and excitement, as well as creativy and a presence of mind.



Media and Entertainment Overview

Media and Entertainment Overview

Pradhan Mantri Sahaj Bijli Har Ghar Yojana Policy

Pradhan Mantri Sahaj Bijli Har Ghar Yojana Policy Prime Minister recently launched the Saubhagya scheme, also known as the Pradhan Mantri Sahaj Bijli Har Ghar Yojana. What does it aim to achieve and can it really attempt all it promises? Introduction Electricity availability is essential for the development of our country. It will have positive impact on the lives of people. It helps in boosting the education and healthcare facilities of the region which results in overall human development. According to ‘World Bank’ data in 2014 only 80% of India’s population had access to electricity compared to world average of 85%. Hence, the current government has been focussing a lot on increasing the access to electricity. Prime Minister Narendra Modi had also earlier launched two important schemes to boost the electricity connectivity namely UDAY & Deen Dayal Upadhyaya Gram Jyoti Yojana (DDUGJY). Need for Saubhagya scheme Deen Dayal Upadhyaya Gram Jyoti Yojana (DDUGJY) was launched in July 2015 to electrify the villages which didn’t have the connectivity. The government was able to electrify 14,701 villages but 2,760 were still left. Even if we consider that so many villages were electrified but still there was a lot of gap. According to the definition used: ‘A village was considered to be electrified even if 10% of household of that village had electricity connection’. Another gap was the irregular supply of electricity in the connected households. So, if out of 14000 villages electrified under this scheme, 90% of households don’t have connection and among those connected don’t have provision of minimum supply can still these villages be considered electrified? Features and Aim of Pradhan Mantri Sahaj Bijli Har Ghar Yojana It has been launched by Prime Minister on 25th September, 2017. It is different from DDUGJY in the sense that it provides access to all by last-mile connectivity. So, it brings the transition from connection villages to connecting households. The outlay for the scheme proposed is Rs. 16,320 crore out of which 14,025 crore is for rural households. The target set by the government to complete the electrification process is 31st December, 2018. Government will provide free connections to families under BPL (Below Poverty Line) category. These BPL families will be identified through Socio Economic and Caste Census (SECC) 2011 data. The whole process will be done using latest technology like using mobile app for household survey. The households which are not covered under BPL status will also be given the facility of paying the fees of Rs.500 in 10 instalments. In addition to ensuring electricity connectivity to every household the scheme aims to upgrade environment because the use of Kerosene lamps for lightning purpose will reduce. Other outcomes it expects to achieve are better connectivity, improved health and education standards and more jobs. Hence, it will help in improving overall quality of life of people. Challenges in implementation There are two major challenges to implementation: 1. Connection Bills: Though the scheme has the provision of free connections for BPL households but it doesn’t take into account the payment of monthly electricity charges. It is unrealistic to expect that BPL households will be able to pay the monthly bills s per high tariff of DISCOMs. 2. Regular supply of electricity: According to an estimate if we assume that all remaining households are connected then it will require additional 28000MW which is 7% of country’s total capacity. Meeting this high power requirement will be a challenging task as already there is a shortage of power especially in rural areas. Conclusion In last three years many schemes have been launched that are based on Government’s agenda of development, Saubhagya is one such scheme. It has a very ambitious aim of connecting every household to electricity grid network of India. But it remains to be seen whether the demand of the additional capacity will be met. If this scheme is successful then it will definitely provide a huge boost to Indian economy and overall growth.

Impact of Trump's Announcement

Israel Rage continues after Trump’s announcement December 9, 2017 marks the 30th anniversary of the first ‘Intifada’ declared against Israel. Rage has again simmered on this day with the leader of Hamas, Ismail Haniyeh declaring the third uprising against Israel. This is the result of declaration by US president which recognized Jerusalem as the capital of Israel. This declaration didn’t go well with Palestinian militant group and they consider it a declaration of war on Palestinians. At least three rockets have been launched till now from the Gaza toward the Israel town. In retaliation by Israel army two people were reported dead belonging to Hamas militant group and as many as 200 wounded and admitted in Gaza’s Shifa Hospital. Tension also rose in city of Bethlehem where protesters threw stones on Israeli troops. Demonstrations were also reported in East Jerusalem where Israeli troops used tear gas. Israel has also started targeting sites in Gaza following rocket strikes from militants. So this announcement by Mr. Donald Trump has created situation of new civil uprising in Israel and has given gift to radicalism. The Jerusalem has been one of the main obstacles for peace between Palestine and Israel after Israel occupied it in 1967. Since then Palestine has been claiming East Jerusalem whereas Israel recognizes it as its capital.

Bollywood movies to look forward in 2018

So as we start a new year, we all hope that this one is better than the previous one and when it comes to Bollywood Movies, it is no different. We witnessed the grandeur of films like Baahubali and saw the fall of Tubelight, but 2018 promises to be bigger. The biggest movie to hit the floors this year is Sanjay Leela Bhansali's "Padmaavat". Starring Deepika Padukone, Ranveer Singh and Shahid Kapoor in lead roles, it has been center of controversies for past one year. The director was attacked on the sets, right wing protests had intensified as the film neared its original release date and ultimately it was postponed. But the big wait is finally over and we will be having a grand start to the year. Next we have is "Padman" coming on 26th January, where gender sensitisation reaches the cyclic level. Directed by R.Balki who courts the quirky with compelling credibility & starring Akshay Kumar the man who dares to venture into the unknown this movie promises to be a heart warming start to the year. The movie will clash with "Aiyaari" which is based on true story and as a tribute to the martyrs who laid down their lives for the country in 1971. After openly talking about the girlfriends and their tantrums in Pyaar Ka Punchnama the trio of Karthik Aaryan, director Luv Ranjan and Nushrat Bharucha is going to light up the big screen with "Sonu Ke Titu Ki Sweety". The next movie that we have is "Hichki" coming on 23rd February which is an official remake of "Front Of The Class". The movie is about the teacher, played by Rani Mukherjee, who is suffering from neurological disability and turns her biggest weakness into her biggest strength. "Sanju" , Yes one of the most awaited and really looked forward to movie that is based on the controversial life of Sanjay Dutt starring Ranbir Kapoor is expected to come out in theatres on 30th March. Kareena Kapoor and Sonam Kapoor will make sure the summers remain hot as the next movie gels well with the vacation mode. "Veere Di Wedding" is all about breaking the sterotype where the girl gang goes on the trip to find their true love instead of just sitting and waiting for it. How can a year go without any musical comedy and that is when the highly awaited "Fanney Khan" comes up on 13th April starring Anil Kapoor, Aishwarya Rai and Rajkumar Rao. It is the official remake of oscar nominated Dutch film "Everybody's Famous" ! "Kaalakaandi" is a dark comedy thriller is played out in 12 hours, with 6 different characters from different worlds featuring Saif Ali Khan in lead role and showing the city of mumbai with underworld goons. This promises to be an exciting year with lots of big hits in store. Stay excited because the future of Bollywood looks bright.

Humean empiricism

The epistemological version of what I am calling the reproach of abstraction derives mainly from Humean empiricism, with its psychological conception of abstract ideas as the product of 'customary conjunctions' of particular ideas, based on resemblances, annexed to 'general names'. This is essentially a psychologistic updating of medieval nominalism. The practical-political version of the reproach is perhaps most commonly associated with the Lukácsian trajectory of Western Marxism, although it is also found in various sociologies of modernity, such as Simmel's, and it appears in a more literary-philosophical form in the complexly entwined traditions of French Heideggerianism and French Nietzscheanism. It is epitomized in its Marxist variant by Moishe Postone's concept of 'abstract domination', set out in Time, Labour, and Social Domination .  Abstract domination is 'the domination of people by abstract, quasi-independent structures of social relations, mediated by commodity determined labour - the impersonal, nonconscious, nonmotivational, mediate form of necessity characteristic of capitalism.' Abstract domination, in others words, is domination by abstractions. These two critical tendencies - epistemological and practical-political- often converge within Marxism, as in Derek Sayers's The Violence of Abstraction . But their combination is by no means restricted to the Marxist tradition. Indeed, there is a paradoxical position, more or less explicit in a great deal of contemporary theory ; it is shared, for example, by deconstruction and Adorno's version of critical theory, which holds that, not merely despite but precisely because of the necessity of abstraction to thought ,(the character of the necessity, that is), there is something both cognitively and politically inadequate about knowledge itself: not only existing knowledge, but all possible knowledges. For Feyerabend, for example, the history of Western thought could be told as 'A Tale of Abstraction versus the Richness of Being'. Increasingly, it seems, from a variety of different standpoints, abstraction - understood here as conceptual abstraction - is accompanied by both a certain melancholy (loss of the real object) and a certain shame (complicity in the domination of the concept and hence repression of other, more vibrant, more creative aspects of existence). This can be seen, I think, in the growing reverence and enthusiasm for 'singularities' of various sorts: reverence in the spirit of the construal of alterity in the Levinas-Nancy tradition, that religious 'dream of a purely heterological thought' otherwise called 'pure empiricism'; enthusiasm on the model of 'i'ek's embrace of Badiou's 'act as event'. It is also visible in the turn within literary studies away from 'theory', strictly construed, towards a historicist particularism, on the one hand, and a revival of interest in 'aesthetics' (in its nineteenth-century disciplinary sense - quite different from Kant's philosophical sense of aesthetic as critique), on the other. This movement has a correlate in studies in the visual arts, in which the Anglo-American reception of Deleuze has become entangled. Indeed, in this context, certain theoretical terminologies have themselves become primarily aesthetic means.


Among the complete gamut of new IIMs, baby IIMs and close-to-home older IIMs, I would like to share my opinion as to why IIM Trichy is unique. Situated in the fourth largest city of the formidable South Indian state of Tamil Nadu, Indian Institute of Management, Tiruchirappalli is creating waves in the business world and re-defining the way knowledge is imparted and shared. Let me take you through some of the palpable aspects of what gives IIM Trichy the stature of uniqueness. Firstly, this abode of learning that found its roots in 2011 is now touted to be the home of around 400 students who are reaping the benefits of the State-of-the-Art campus. It is a manifestation of the institute’s belief in providing the best in-house facilities to the aspiring managers – both infrastructural as well as academic. To enhance overall development, students have access to the central repository of knowledge, the Learning Resource Centre, well-equipped, comfortable and fully air-conditioned single occupancy rooms and the Sports Complex – where all the calories are burnt and where the spirit of sportsmanship thrives. To top it all, apart from the excellent faculty who are more than supportive at all times, IIM Trichy has partnered with Your Dost, an organization dedicated to help students deal with their stress and anxiety problems, thus endeavoring to ensure that the students here are in good mental health and high spirits. Inside the Academic Block of the beautiful IIM Trichy campus (Photo Credits : Manju Meena) IIM Trichy firmly believes in harnessing the immense potential of the ideas and solutions that the Genext hold. Adequate support and guidance in matters of academics is delivered by the 35 well qualified, full-time faculty who are rich with knowledge from extensive research and hold a minimum of PhD/Fellow qualification from either an IIM or IIT. To keep these young minds invested and engaged in the latest happenings, IIM Trichy conducts Guest Lecture series regularly as part of its academic curriculum. Industry experts with deep domain knowledge and diverse experience deliver these insightful lectures. Some of the big names that feature here are Shri. Shailesh Pathak – CEO, L&T Infrastructure Development Projects Limited; Mr. Ramesh Mangaleswaran, Director, McKinsey & Company and Mr. Milan Kumar, Founder Director, Volkswagen ITS. Another significant initiative that sets apart this institute from the rest of its peers is the Distinguished Speaker Series. This magnificent undertaking has exposed the students of IIM Trichy to the innumerable experiences and the epoch-making strategies and decisions that led our country to stride down the path of development. Eminent personalities who graced this discussion series are Lieutenant General PR Kumar, PVSM, AVSM, VSM; Padma Bhushan Dr. A. Sivathanu Pillai, Founder CEO & MD, BrahMos Aerospace Private Limited and Mr. R.S. Sharma, Chairman, TRAI. Padma Bhushan Dr. A. Sivathanu Pillai delivering his experiences about the BrahMos missile project We walk the talk and rightly so. IIM Trichy is committed to fulfilling its objective of giving back to the society. Hence, the Make A Difference projects feature in the core curriculum of IIM Trichy’s Post Graduate Programme offerings. Students work in groups to identify crises and formulate solutions that will alleviate the problems faced by various segments of the community. To reinforce the value of social responsibility, IIM Trichy is also all set to transform the city and significant attractions into a hub of innovation and medical tourism by drafting the Tiruchirappalli District Development Plan. Multiple-time winner of the CFA research Challenge at National level, Runner up in Purdue University’s Supply Chain Management Global Case Study Competition held at Indianapolis, USA, IIM Trichy has many more accolades to its name to boast of its mettle. Disclaimer - Copyrights to this article are solely reserved with the author, Ms. Himabindu Mudadla. Despite the article being strongly based on facts, the views expressed herein are of the author and neither the institution or any member of the institution has a role in it.

News media buisness

News media businesses can no longer rely solely on making money from traditional advertising and must embrace the multiple commercial opportunities from online, according to magazine publisher and broadcaster Andrew Neil. The Press Holdings chairman, BBC presenter and former Sunday Times editor said the changes sweeping the media industry were "transformative and revolutionary" and that traditional ways of making money had all but eroded as increased competition and the explosion of online media erodes the exclusivity of advertising deals. Speaking at today's SIIA Global Information Industry Summit in London, Neil said that the internet was not a threat to the traditional printed media companies, but an "essential" opportunity to diversify and ultimately save them. "Sensible newspaper and magazine publishers do not see online as a threat or something they have to do because 'it is the future, so let's do it and grit our teeth'," he said. "Offline publications are still necessary for brand building and because people still like to hold a newspaper or particularly a magazine. But the revenues for that are in decline as search engines make classified ads increasingly irrelevant." Neil pointed out that his magazine websites (- he is also chairman of ITP Publishing, the Gulf's largest magazine publishers) were visited mainly by people who also read the print version and visit the site "for the additional material that is only online". He said The Spectator, owned by Press Holdings, had achieved great success with its Coffee House network of blogs, which has 200,000 unique users a month and will contribute "20 per cent of the bottom line" this year in terms of revenue. He also pointed out that the one of the biggest spikes in traffic for was around 10am every day, when the print readers had finished their Daily Telegraph and wanted to know what else its journalists were doing. "You now need to use online to do a whole host of things that you just could not before," he added. "It ceases to be an either-or situation." Neil admitted the going was tough for the media in a multi-platform world with complex revenue streams but it was, for him at least, "a lot more fun". He contrasted the UK market with the US, in which newspapers are run by big city monopolies that are unused to competition and "run for the journalists and not for the readers". In the UK many mainstream publishers grasped the need to diversify early on: "Most trends like this begin in the US but in this trend the British media are particularly much ahead of them," he said. "British newspapers have always been used to competition: it's the most competitive newspaper market in the world bar none."